Is it better to do your digital marketing in-house or partner with a digital agency? This is a question we get asked over and over and it’s an important question for every business to consider. Unfortunately, there is no universal answer and it may be that a combination of the two is what works best for your business. But, here at AIM Internet, digital agency Birmingham, what we can tell you are a few benefits to using a web marketing agency.
Web marketing agency benefits
We’ve made a list of some of the reasons why hiring a web marketing agency can be beneficial:
1. Wider skill set
One of the biggest benefits to using a digital agency like ourselves is that we have an entire team of specialised, experienced professionals working on your marketing strategy for significantly less than it would cost to build that same team in-house. As a small business you may not have enough work or sufficient funds to hire the number of skilled employees it would take to get the job done. Working with a web marketing agency offers you access to developers, SEO experts, design specialists, content gurus, social media buffs and more. Partnering with AIM brings those skills to the table without any additional investment. Having such a vast range of skills at your company’s disposal also makes it easier to diversify your marketing efforts.
2. Experience Access to Advanced Tools
At AIM Internet, not only do we have a wide skillset on board as a digital marketing agency, but our team also has a great depth of experience. Each member of our team is a specialist in a particular area, whereas in-house marketers often adapt to be a jack-of-all-trades master of none, in order to cover all of the company’s needs. Our digital agency, Birmingham, also has access to a vast number of tools and resources that either aren’t practical to have for only one company or that are exclusive to industry professionals.
3. Cost saving (yes, you read it right!)
As mentioned briefly before, it’s considerably cheaper to work with an agency rather than bring on a full in-house team. A full in-house group requires significant overhead, including salaries, benefits, office space, equipment, training, recruiting, and more. So although outlay may seem pricey, an agency is usually the most cost effective solution for high-quality marketing campaigns.
As a successful agency, it makes sense that we are results driven; after all, our prosperity is directly linked to yours. We are accountable for the growth of your business, to make sure this happens we gather accurate, insightful data to strategically plan your marketing campaign. Analysing and reporting is crucial to making informed decisions on how best to proceed and assessing which channels are delivering the best results for your business.
The flexibility of working with a digital marketing agency is another key benefit. It means as a business you can ramp up engagement or campaigns as and when you need and slow them down just the same.
6. Creativity & Objectivity
A final great advantage, and one that is of great value to a business is an agencies ability to offer not just creativity, but objectivity too. As an outsider looking in we are not influenced by internal affairs and can see more clearly what the business needs.
There are a many advantages to having an agency work with your business. If you’re interested in working with a results driven web marketing agency, call Sarah, our company Director and Marketing expert on 0870 062 8760 or email her at email@example.com. We want to help grow your business, and can offer you expert advice in web design Birmingham, SEO Birmingham, content and more.
If you enjoyed reading this article you may also like to read our previous blog post on Digital Marketing Budgets.