The role of digital marketing in today’s fast-changing media environment is considered vital, but how exactly do we use it? We know we need it, we know the benefits. But how can digital marketing help build a better brand experience and media strategy? As experts in digital marketing midlands we have developed a great insight in to what a business needs in order to succeed online.

The role of digital marketing and its importance is an undisputed fact in today’s digital world. The question is how do you make it work for your business and brand?

Related: Fix Your Social Media Strategy by Taking It Back to Basics

What Is Brand Experience?

According to Josko Brakus, published in the AMA Journal, brand experience is,

“Brand experience is conceptualised as sensations, feelings, cognition. And behavioural responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments.”

Basically, anything you deliver to your customers is part of the brand experience. Whether it’s an event, through social media, reputation, employees, your website, it all needs to match up to the brand image you wish to portray and contributes to building up this brand experience.

Difference Between Advertising And Brand Experience

The key difference is that advertising delivers to the customer what you want them to see, hear or believe about the brand, whereas brand experience delivers on this. A digital marketing strategy can help connect the two, it can build brand awareness whilst also delivering that promise / brand experience to your customers. Digital marketing is great for building a relationship between brand and customer.

How Can Digital Marketing Help?

Generally, the most effective channels for marketing are email, social media, online ads, retargeting and mobile, this means digital marketing is key to the future success of most businesses.

Related: Should Business Blogging Be Part Of Your 2021 Content Marketing Strategy?

Social Media

A social media strategy is an important part of online marketing. Through a carefully managed social media strategy, a business can target specific interests or demographics to grow awareness amongst the right audience for the brand. It’s also the gateway to communication with a customer.


GoogleAds are also a great way of being able to target your audience, just as ads can help you discover people who are looking for your product or service.


Email helps build trust and loyalty in a brand. It builds relationships with leads, current customers, and even past customers because it gives you a chance to speak directly to them.

The biggest thing about digital marketing is that every channel opens up the lines of communication between brand and customer. In addition, offers a chance to interact with your audience. They also provide you with the opportunity to create a bond – this bond is called, “brand experience”.

Measurable Marketing

Digital marketing is measurable. This is what makes it so great. You have access to instant results and data, which means it’s easy to see what is working and what isn’t for your business. Using tools such as Google Analytics, you can analyse strategies and act accordingly.

In Summary

Digital marketing will continue to evolve, but it’s not going anywhere. You need to know what channels and strategies will work for your business. It’s not a one-size fits all but it’s a ‘trend’ everyone needs to be on board with.

AIM Internet, A Digital Marketing Agency In Birmingham

If you need help discovering the role of digital marketing within your business, contact AIM Internet, a digital marketing agency West Midlands on 0870 062 8760 today. As experts in digital marketing, we will analyse your business, competition, target audience in the most effective ways to increase your revenue.

We have developed our own uniques Tools to assist you achieve your business goals and objectives.

AIM Growth, AIM Design, AIM Marketing and AIM Social

You may also be interested in: Web Marketing Agency Or In-House Team?

As a digital marketing company based in Birmingham, we are experts in digital marketing, but we also have a vast amount on knowledge about the city. Did you know that Birmingham is the birthplace of the Balti and home to over 100 Balti houses. If you’re a foodie and also based in Birmingham, you probably have visited the many Michelin Star restaurants we have. There are more here than any other restaurants outside London. The famous brands such as Birds Custard, Cadbury Chocolate, Bournville Drinking Chocolate all started in London. Being a chocolate fan in Birmingham is like being a child in a toy store. Its an amazing place, especially to live and increase you business online.

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We use cookies to give you the best online experience.

Please let us know if you agree to all of these cookies.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy