As the technological world continues to develop, its uses and purposes also expand and businesses are now relying on the Internet and other online platforms more than ever to promote and market their brands.
What is SEO?
SEO, which stands for Search Engine Optimisation, is a strategy used to ensure a website is gaining maximum prominence through major search engines. It involves using a series of repeated (when relevant) words and phrases in relation to the business or brand you are trying to promote; often through blogs or articles on the website.
Related: FREE Beginners Guide to SEO
SEO blogs are a convenient way to implement SEO content into your website. For example, if your company specialises in selling personalised stationary, an SEO blog featuring articles related to product examples would be a perfect opportunity to implement SEO onto your website. Using words and phrases such as ‘personalised’, ‘personalised pencils’ and ‘personalised stationary sets’ are ideal to use within your article, as they are relevant phrases, which people will search for in search engines such as Google.
Google has two main jobs, which enable us to search webpages with ease; creating an index of all the webpages on the World Wide Web, and answering user’s queries. The index is created to make answering queries faster; nowadays we expect no more than a two second gap between searching for something and Google providing the answer, and this smooth operation is down to the categorised index of webpages. The ‘answers’- the results of your search- are usually provided in order of relevance and popularity.
Where does SEO come in?
SEO is designed to help influence the relevance and popularity of a webpage, in the hope of making the webpage appear more prominent in search results. Having a website with high-quality and relevant SEO means that when a user is searching for an item or a service which your company can provide, your website will appear in their search results, therefore increasing website traffic and brand awareness.
The existence of SEO within a company website can be the make or break of your company’s success in the digital marketing industry. Put simply, if your website is not appearing in people’s search results, your website will not be gaining many new users, therefore decreasing the potential revenue for your brand. Website traffic is a vital to successfully market a brand online, and with the help of SEO blogs, your brand will be hitting the top search engine results in no time.
If SEO is something you feel your company needs, to give it that extra push into online success and drive more revenue, specialists in digital marketing is something you may be interested in. Digital Agency Birmingham, are leading experts in the digital marketing industry who are dedicated to improving the successes for company websites through the use of various digital marketing strategies including SEO.
You may also be interested in How To Reverse Engineer Your SEO and Content Strategy.